The Healthcare Exhibition KIHE 2015 met the expectations of industry specialists

“Health” Exhibition - KIHE 2015 was held in Almaty on May 13-15. More than 300 companies from 28 countries of the world presented over 400 brands in two halls of the exhibition center “Atakent” covering the area of 6,000 sq.m. The geography of exhibitors was impressive: Azerbaijan, Belarus, UK, Hungary, Germany, Egypt, Georgia, India, Israel, Jordan, Spain, Italy, China, Kazakhstan, Latvia, Lithuania, Poland, Russia, USA, Thailand, Turkey, Ukraine, Finland, France, Czech Republic, Switzerland, South Korea and Japan. The national stands were presented by Hungary - for the first time, India - after a long break, and annual exhibitors - Germany, China and Russia. These countries were represented by manufacturers of medical instruments, equipment, medical products, medicines and consumables. Groups of Turkish and Korean companies were also widely represented.

 

Exposition of KIHE 2015 was mainly represented by manufacturers and distributors of medical equipment. In addition to medical and rehabilitation equipment, the local companies presented medicines, disinfectants, innovations in dentistry and orthodontics, consumables, software for pharmacy chains and more.

At the official opening, Vice-Minister for Health and Social Development of the Republic of Kazakhstan, Mr. Aleksey TSOI said: “Under a number of state programs aimed at reforming the health sector, the measures were take pursue business support, including important sectors of the economy such as pharmaceutical industry, attracting investment, new technologies in line with the international GMP standards, development and growth in the number of manufacturers of high quality and affordable local pharmaceutical products. And annual KIHE exhibition provides an excellent opportunity to learn about the latest achievements in the field of health care.”

Deputy Akim of Almaty Ms. Zauresh AMANZHOLOVA emphasized an annual qualitative and quantitative growth of the KIHE exhibition. Addressing a welcoming speech to exhibitors and visitors at the Official opening ceremony of the exhibition, Ms. Amanzholova said: “Today, Healthcare exhibition is the central place where industry experts demonstrate their achievements over the past year. Moreover, the KIHE exhibition features a practical importance - all health care workers attend this event not only to learn, but also benefit from the latest achievements of well-known international and domestic companies.”

The achievements of modern medicine presented during KIHE 2015 were also appreciated by VIP guests visiting the exhibition: MUSSINOV Serikbol - General director of Republican State Enterprise with the right of Economic Management “National Center for Expertise of Medical Products, Medical Devices and Medical Equipment” of the Ministry of Healthcare and Social Development of the Republic of Kazakhstan; LOKSHIN Vyacheslav - President of the Association of International Pharmaceutical Manufacturers in Kazakhstan, Doctor of Medical Sciences, Professor; SULTANOV Serik - President of the Association of Producers of Pharmaceutical and Medical Products of Kazakhstan “PharmMedIndustry of Kazakhstan”; SYBANKULOVA Zuriyat - President of the Association for Support and Development of Pharmaceutical Activities in Kazakhstan; BAYZAKOV Rakhat - General Director of “Kazmedpribor Holding”; Mr. Raban RICHTER - Consul of Consulate General of Germany in Almaty; ZHARTUN Sergey - Senior Advisor to the Department of the Belarusian Embassy in Kazakhstan; ABDULLAYEV Kalyk - Chairman of the Board of Directors of KBCC “Atakent”; Nicolas RUDGE - Regional Director ITE Group; BORODIKHIN Yuriy - Director of the Kazakhstani exhibition company “Iteca”. As well as the managers of medical and pharmaceutical Associations, officials and representatives of various public health structures, extraordinary and plenipotentiary ambassadors and representatives of diplomatic missions of the participating countries.

KIHE was featuring an individual Forum “Health and Wellness and Medical Tourism - Medical Tourism 2015” for the second year. The forum was organized jointly with the Global Healthcare Travel Council (GHTC) and event partner - Turkish Healthcare Travel Council (THTC).

Clinics, health care centers and specialized tour operators from Azerbaijan, Germany, Georgia, Israel, Kazakhstan, Lithuania, Russia, Turkey, the United States and South Korea will present their services, achievements and special offers in the field of healthcare and medical tourism. The Forum was attended by companies from Azerbaijan, Georgia, Egypt and Israel for the first time. Groups of Turkish and Korean companies were traditionally widely represented.

The domestic exposition was represented by leading national health care institutions in the Republic of Kazakhstan: Central Clinical Hospital of the Medical Center of President’s Management Office in Almaty, Almaty Institute of Reproductive Medicine, JSC “National Medical Holding”, a hospital of the future offering all health services of its scientific centers.

Also this year’s special focus at KIHE was paid to the “Aesthetic Medicine - AestheticMed 2015” section, which introduced the leading manufacturers and representatives from the industry of wellness, aesthetic medicine and plastic surgery. It is worth noting a workshop on “Regenerative medicine based on autologous plasma. “Plasmolifting” technology. Application in general practice”, which was presented by Professor, Doctor of Medical Sciences, maxillofacial and plastic surgeon Mr. Renat Akhmerov, one of the developers of a unique “Face and body plasmolifting” method.

In general, KIHE 2015 business program was traditionally full of special events: round tables, presentations, workshops and master classes on the most relevant topics in the field of health care and medicine. A roundtable discussion of “Current market trends in the field of pharmaceuticals, medical devices and medical equipment in Kazakhstan and throughout EAEC” was of a particular interest.The roundtable discussion was organized by the Republican State Enterprise with the right of Economic Management “National Center for Expertise of Medical Products, Medical Devices and Medical Equipment” of the Ministry of Healthcare and Social Development of the Republic of Kazakhstan.

Another remarkable event for the industry experts of “Health and Wellness and Medical Tourism” was a workshop organized by “Medical firm “Hippocrates” LLP: “Super Gamma System. New technologies in the treatment of cancer. International experience. Application in the Republic of Kazakhstan. Patients’ rights”.

Korea Health Industry Development Institute, representation of KHIDI, organized a presentation of the leading clinics of South Korea “Medical Korea & Beauty in Kazakhstan 2015”. The event was aimed at supporting the development of business between Korean clinics and Kazakhstani travel agencies for medical tourism, as well as in promoting medical tourism in South Korea. The event was attended by leading clinics of South Korea, providing medical services to foreign patients. Local travel companies had a unique opportunity to discuss cooperation regarding sending patients directly with the clinics’ representatives. In addition, travel companies could invite their clients to the event to have a personal consultation with the coordinators and representatives of clinics.

 

Facts and figures of “KIHE 2015”:

• 19% of exhibitors signed contracts during the exhibition;
• 25% of exhibitors signed a contract of intents;
• The exhibition met expectations of 44% of exhibitors, 30% expect results in the near future;
• 84% of exhibitors plan to participate in KIHE 2016;
• 77% of visitors are interested in the exhibition as professionals;
• 51% of visitors stated that they influence procurement decision-making, 23% have the final say in purchasing decisions;
• 87% of visitors are satisfied with the range presented at the exhibition;
• 77% of visitors will attend the exhibition in the following year, 23% of visitors responded “maybe”.
• During three days the exhibition was visited by more than 3,500 representatives of professional health care sector, 98% of which have successfully achieved their goals, mainly in terms of finding new partners and manufacturers (according to survey data).

“Kazmedpribor Holding”, a local manufacturer of high-tech equipment, has been participating in KIHE exhibition since 2007: “This year we presented new X-ray diagnostic equipment and ambulances. For 10 years in the market, our equipment was supplied to all regions of Kazakhstan. Currently we are working closely with the Western companies”.

Another local manufacturer, “DOSFARM”, which product range includes liquid forms and sprays, so much loved by consumers: “We are very pleased that visitors coming to see our stand mentioned good quality of our products, and even sometimes are surprised that they are manufactured domestically. We have been participating in the exhibition for 9 years in a row and are always pleased with the results”.

A chain of Clinical diagnostic laboratories “Olimp” is participating in KIHE for the 4th time: “The exhibition is essential for us, because it provides an interactive communication with our potential and existing partners directly. We are making contacts with doctors, manufacturers, suppliers of reagents, patients who use our services. And all this, of course, has a positive effect on our company business”.

Traditionally, KIHE was officially supported by the Ministry of Health and Social Development of Kazakhstan; Almaty City Akimat; Almaty Department of Health; Committee for Monitoring of Medical and Pharmaceutical Activity of the Ministry of Health and Social Development of Kazakhstan; Republican State Enterprise with the right of Economic Management “National Center for Expertise of Medical Products, Medical Devices and Medical Equipment” of the Ministry of Healthcare and Social Development of the Republic of Kazakhstan; JSC “National Medical Holding”; Association of International Pharmaceutical Manufacturers in Kazakhstan; National Medical Association of Kazakhstan.

General partner of the exhibition - “KAZMEDPRIBOR Holding” LLP. Registration partner - “MedExpert” LLP. Conference room partner- SHARP.

Event organizers: Exhibition companies Iteca LLC (Kazakhstan) and ITE Group Plc (UK).

For more detailed report on the exhibition, photos and videos, please visit the official website www.kihe.kz.